Last Updated: August 20, 2022
This Policy describes:
- The information that we gather from you,
- How we use and share this information,
- The rights and choices you have regarding this information,
- The steps we take to protect this information,
- The information gathered by third-party services,
- How we transfer your information,
- How we may change this Policy, and
- How you may contact us.
Information We Collect
We may collect information about you directly from you, from third parties, and automatically through your use of the uG Products and Services. Some information we collect from you are referred to as “personal information” or “personal data” in this Policy. Personal information or personal data is data that can identify you, or data that we can relate to you, such as your name, email address, crash data from use of our official app, credit card number, and shipping address.
Account information. When you create a uG account, you may provide us with personal information that includes your user ID, email address or phone number, password or other information for account verification. You might choose to provide us with additional information — like gender, birthday, professional information and other similar information.
Contact information. When you place an order with uG, or contact us for customer service, you may provide us with your contact information including your name, alias, email address, shipping address, billing address and phone number(s). Certain jurisdictions require provision of contact information when activating unmanned aerial system (UAS) products, opening online accounts, or under other similar circumstances as required by law, and we may ask for such information that is required for compliance purposes.
Payment information. When you place an order with uG or engage in financial transactions by using uG Products and Services, you may provide us with your payment information such as your bank account, credit card number, or debit card number.
Photos and Videos. uG does not automatically collect your photo or video without your consent and affirmative actions. When you choose to upload your photos, videos or other content using uG Products and Services, including text content relating thereto, we may collect and store such content, including EXIF data relating to the photo or video. If such content contains information about others, you should obtain any required or appropriate consent from such persons and inform them about this Policy prior to uploading such content to uG.
Communications. When you contact us, we may collect information about your communications with us, including your contact information, and the time, topic, and content of your communications.
Location information. When you activate uG hardware products, use the map function of our apps, synchronize your flight record, or obtain UAS safety/regulatory notifications, you may provide us with geolocation information. In order to provide your location, you may be required to enable certain features of your mobile phone (such as GPS, Wi-Fi, and Bluetooth), which enable uG to identify your location through a variety of means, including GPS location, IP address, cell tower location, geofencing technology, or detection by physical on-location Wi-Fi or Bluetooth sensors. If your location is collected through Wi-Fi or Bluetooth sensors of your mobile device or other non-uG Products, please be aware that such sensors, and the associated data services, may be provided by a third party, which may access such information for the purpose of providing such data services to uG.
When you unlock the geofencing features embedded in uG Products and Services, you may provide us with geolocation information relating to your unlocked areas (“Authorization zones”).
Device-Related and Flight-Related Information. When you activate uG products, request for after-sales service, unlock the geofencing features or upgrade the firmware, you may provide us with information about your uG device, including model and serial number. Our after-sales team may ask for your flight data to provide the service you requested.
Technical Information. When you visit our webpage or use our mobile applications, you may provide us with technical information about the device running the browser or the application. Such information includes your IP address or device address, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, hardware version, and operating system. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.
When you apply for a position at uG, you may provide us with your educational information, such as your academic degree and graduated school, and employment-related information, such as your former employers and working achievements. We may also collect such information from third party recruiters or websites.
How We Use the Information We Collect
We use information we collect through uG Products and Services in a variety of ways in providing the uG Products and Services and operating our business. We will ensure that the use of information is generally required under the user agreements we have with you, or is in our legitimate interest as part of the uG Products and Services we provide, or is with your consent. The use of information that we collect includes the following:
- To operate and provide features of the uG Products and Services, to verify and manage uG user accounts, to provide services and information that you request, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time by uG. We will process your personal data in accordance with this Policy and any of your preferences, which are expressed via uG Products and Services.
- To maintain and enhance uG Products and Services, to personalize the content you receive and provide you with tailored content that will be of interest to you.
- To understand and analyze the usage trends and preferences, to improve the uG Products and Services, and to develop new products, services, features, and functionality.
- To contact you for administrative and informational purposes, including for customer service. We may send direct marketing such as communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. If you are an individual or consumer we will only send you direct marketing with your consent or as permitted by applicable law. You may send unsubscribe requests or withdraw your consent at any time.
- To detect, prevent, and respond to fraud, abuse, security risks, and technical issues that could harm our users, us, or the public.
- For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
- We will aggregate personal data we collect, such as the number and frequency of your visits to our sites and apps, to produce metrics and statistical information. We use aggregate data to help us understand how the site is being used and to improve its usability. We also use it to enhance the quality and availability of products and services we offer.
- To comply with applicable laws, such as laws related to the use of unmanned aerial system (UAS) products or opening online accounts.
If you are located in the European Economic Area, we will only use your information when we have a valid legal ground, including when:
- You have consented to the use of your information, for example to send you marketing communications.
- We need to use your information to enter into or perform a contract with you, for example to deliver uG products, to provide map services, or provide you with the customer support and other after-sales services.
- We need to use your information to comply with a legal obligation, for example to comply with a court order, subpoena, or warrant.
- We or a third party have a legitimate interest in using your information. In particular, we have a legitimate interest in using your information to understand and improve our uG Products and Services, and to monitor for and prevent fraud. We only rely on our own or a third party’s legitimate interests to process your information when these interests are not overridden by your rights and interests.
When We Disclose Information.
We will not disclose your information that we collect through uG Products and Services to third parties except as described in this Policy or as we disclose to you at the time the information is collected. We may disclose information to third parties in the following circumstances:
- We may share your information with our parent company, affiliates and subsidiaries globally when permitted by law, and necessary to provide you with uG Products and Services.
- Any information that you voluntarily choose to make publicly available by uploading it to a publicly accessible site or venue using uG Products and Services (including sharing information on uG’s online community forum), or that you otherwise elect to make public, will be available to anyone who has access to that content, including other users.
- We work with third party service providers to provide payment facilitation, parcel transportation, application development, traffic monitoring or analysis, electronic messaging, and other services for us. We require these service providers to use or disclose the information they process on our behalf, only as necessary to perform services on our behalf or comply with legal requirements.
- According to local laws and regulations, such as Remote Identification or other aviation regulations and requirements, your device-related information, product location, and remote controller (ground control station) location may be transmitted to and received by individuals, companies, or organizations determined by aviation regulations to be appropriate receivers of such information. Please refer to your local authorities for more information regarding what types of your information are subject to these requirements.
- We may preserve and disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena, warrant or enforceable request.
- We also reserve the right to preserve and disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activities, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the uG Products and Services and any facilities or equipment used to make the uG Products and Services available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.
- Information about our users, including information you provided and any information collected through uG Products and Services, may be disclosed and otherwise communicated to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.
- We may make certain aggregated, de-identified, or non-identifying information about users of uG Products and Services available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; (iii) product safety analysis; or (iv) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality of uG Products and Services.
Your Rights and Choices you have regarding this information
You may update, correct, or delete certain uG account information and preferences by accessing your account preferences page, available through certain uG Products and Services, including the uGIOT.com and uGMINER.com websites and various mobile applications.
If you receive commercial email or text messages from us, you may unsubscribe at any time by following the instructions contained within the email or text message. You may also opt out from receiving commercial email or text messages from us by sending your request to us by email at email@example.com
If you are located in the European Economic Area, you may also have the right to request access to additional
information, including the right to request access to and receive certain information we maintain about you; to update or correct inaccuracies in the information we maintain about you; to receive a copy of the information which you provided for its transmission to another company; to object to the processing on grounds relating to your particular situation; and to have the information blocked, deleted, or erased, as appropriate. When we process personal data on the basis of your consent, you can also withdraw your consent. If you withdraw your consent, we will apply your preferences going forward, and this will not affect the lawfulness of the processing before you withdrew your consent.
Note, however, that if you exercise your right to object or your rights of blocking, deletion or to be “forgotten,” or if you decline to share certain information with us, or if you withdraw your consent to our processing of information about you, we may not be able to provide to you some, or any, of the features and functionality of uG Products and Services.
Likewise, if you close your uG account, you will not be able to sign in to uG Products or Services or access any of your information. However, you can open a new account at any time. Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit, as authorized under applicable law, for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. In addition, if certain information has already been provided to third parties as described in this Policy, retention of that information will be subject to those third parties’ policies.
If you wish to exercise any rights you have under applicable data protection law, including the right to access, amend or delete any information we hold about you, you may contact us at firstname.lastname@example.org
For California resident customers, your additional rights are provided in the California Privacy Notice attached to this Policy.
uG Products and Services may contain features or links to websites and services provided by third parties.
Any information you provide on third-party sites or services, or any information otherwise collected by such third-party sites or services is collected directly by the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through uG Products and Services.
We use certain physical, organizational, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational safeguards.
Retention of Your Information
We retain your information to provide service to you, or as required by applicable laws or regulations. We aim to retain your information only for the period necessary to fulfil our obligations under this Policy, unless otherwise required or permitted by law. We will carefully assess the need to collect data, the type of data collected, relevant legal framework, and the statute of limitations when determining the retention period.
Changes and Updates to this Policy
We may update this Policy from time to time. If we modify this Policy, we will make it available on or through the uG Products and Services and indicate the date of the latest revision. We will make reasonable efforts to notify you of the change.
Our Contact Information
Please contact us with any questions or comments about this Policy or our data practices by messaging us via our co ntact form.
What are Cookies?
When you use uG websites or online services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept certain types of cookies, you may not be able to utilize the features of uG Products and Services to their fullest potential. We may use third party cookies as well. For instance, we use Google Analytics to collect and process certain analytics data (Please refer to www.google.com/policies/privacy/partners for additional privacy options, if any). uG does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use uG Products and Services.
We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons” (together with cookies, “cookies and similar technologies”). This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, the pages or other content you view or otherwise interact with on a Product or Service, and the dates and times that you visit, access, or use uG Products and Services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.
Cookies Used by uG
We use different types of cookies as listed below. They help us to provide and improve the uG Products and Services, such as showing you the most relevant information and your customized webpage. Some or all of the cookies listed may be stored in your browser or devices.
Strictly necessary cookies. These cookies are essential for you to use the uG Products and Services, such as the cookies used for carrying out the transmission of a communication, the cookies that record requests for information from the Internet and block web attacks so as to ensure web security, the cookies that are strictly necessary for us to provide information society services that you request. You must accept strictly necessary cookies to be able to use uG Products and Services.
Preference cookies. These cookies are also known as “functionality cookies”, these cookies allow us to remember choices you have made through your use of the uG Products and Services, like what language you prefer, what region you are in, or what your username and password are so you can automatically log in. These cookies can help us reallocate work load among our servers and enable our webpages to respond faster.
Statistics cookies. These cookies are also known as “performance cookies”, these cookies collect information about how you use the uG Products and Services, like which webpages you visited and which links you clicked on. These cookies can help us to improve user experience of using uG Products and Services.
Marketing cookies. These cookies can track your online activities to help us deliver more relevant advertisements or limit the number of time that the same advertisement is shown to you.
Cookies Use when You Use Mobile Devices
We may obtain or receive information about your device, our apps, or other apps. We may also use these technologies to store information on your device. For example, we may receive information about the make and model of your mobile device when you are asking others for help through our app.
Read of Particular Cookies
Browsers will send cookies for a particular domain (such as uG.com) to the website each time a device with those cookies accesses content from that domain. This means if your device stores cookies for uG.com, it will send those cookies to uG when it accesses a webpage at uG.com.
Cookie Use Without a uG Account or After Your Logout
We still use cookie if you do not have a uG account or have logged out your account. After your logout, we will use cookie to:
- Recover your lost account;
- Recognize use of public computers and notify to reduce your risk of data theft;
- Understand your interaction with our Products and Services, and those of our partners.
If you do not have uG account and have visited uG.com, we will use cookie to protect uG Products and Services, and uG customers from malicious activity such as denial-of-service attacks and mass creation of fake accounts.
California Privacy Notice
Last Updated or Reviewed: December 31, 2019
This California Privacy Notice supplements the information and disclosures contained in our Privcy Policy It applies to the Personal Information of certain California residents, who are Consumers receiving products or services for which we are a Business, as those terms are defined under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (the “CCPA”), and is effective upon the date that the CCPA enters into operation.
Briefly, and as more fully defined in the CCPA, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Household; however, certain categories of information may be excluded, including, for example, de-identified or aggregate information, information lawfully made available from government records, medical information, data subject to HIPAA, data maintained by healthcare providers in the same manner as data subject to HIPAA, clinical trial data, consumer credit reporting agency data or data subject to the Fair Credit Reporting Act, data subject to the Gramm-Leach-Bliley Act, data subject to the Driver’s Privacy Protection Act, and data relating to vehicle ownership or warranty information.
Any capitalized terms herein are intended to have the same meaning as in the CCPA.
California Consumers’ Rights and Choices
If you are a Consumer, California law may permit you to request information regarding the:
- Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
- Purposes for which categories of Personal Information collected by us are used;
- Sources of information from which we collect Personal Information; and
- Specific pieces of Personal Information we have collected about you.
In addition, if you are a Consumer you may:
- Opt-out of the sale or disclosure of your Personal Information, in some circumstances;
- Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
- Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and
- Request deletion of your Personal Information by us and our service providers, in some circumstances.
Further, California law provides Consumers with the right not to receive discriminatory treatment by a business for the exercise of these rights regarding Personal Information.
Personal Information Collection, Disclosure, and Sale
Such information may be used for the purposes for which it was collected or as otherwise permitted or required by applicable law.
As of the date of last update and review of this California Privacy Notice, we have no reason to believe that we have collected, disclosed, sold or otherwise processed the Personal Information of more than 4 million California Consumers.
We will review the information provided and may request additional information to ensure we are interacting with the correct individual. If you have an online account with us, you may be required to log-in to your account for identity verification. If you do not have an account with us, additional information to verify your identity may be required by law before we may take action upon such a request. This additional information may vary depending on the nature of your request and/or the nature of the information about which your request relates. In some cases, we may also be required by law to obtain a signed declaration under penalty of perjury from you that you are the subject of the request being made. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic.
By law, we are not required to collect personal information that we otherwise would not collect in the ordinary course of our business, retain personal information for longer than we would otherwise retain such information in the ordinary course of our business, or re-identify or otherwise link information that is not maintained in a manner that would be considered personal information. If we have not requested specific additional information from you to verify your request, please do not send such information.
We generally will aim to avoid requesting additional information from you for the purposes of verification. However, if we cannot reasonably verify your identity or more information is needed for security or fraud-prevention purposes, we may consider any of the following factors, alone or in combination, in requesting additional information:
- The type, sensitivity, and value of the personal information collected and maintained about the consumer, as applicable law requires a more stringent verification process for sensitive or valuable personal information;
- The risk of harm to the consumer posed by any unauthorized access or deletion;
- The likelihood that fraudulent or malicious actors would seek the personal information;
- Whether the personal information to be provided by the consumer to verify their identity is sufficiently robust to protect against fraudulent requests or being spoofed or fabricated;
- The manner in which the business interacts with the consumer;
- Available technology for verification; and
If your request is regarding household information, the same verification steps above are required before we can provide you with aggregate household information. For us to process a request for access to or deletion of specific pieces of information regarding your household, all members of the household must make the request, and we must be able to verify each household member.
Information that you submit for the purpose of allowing us to verify your identity in furtherance of a consumer-related or household-related request pursuant to California law will only be used by us, and our service providers if any, for that purpose and no other. Except where we are required by law to maintain such information for record-keeping purposes, we will take steps to delete any new personal information collected for the purpose of verification as soon as practical after processing your request.
Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request, including, for example, where fulfilling your request may infringe upon the rights and freedoms of other consumers.
We reserve the right to charge a reasonable fee or take other appropriate action in response to requests from a consumer or household that are manifestly unfounded or excessive, in particular because of their repetitive character.
We may require verification of your authorized agent in addition to the information for verification above for consumers and households.
Do Not Track
uG does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.